
Counter Current
Unfiltered conversations from the trenches of business building. Two entrepreneurs who share an office space now share the mic, bringing you the stories they wish they'd heard when starting out. From spectacular failures to breakthrough victories, Aaron and Jack dive deep into the real struggles of building something from nothing. No sugar-coating, just honest talk about navigating growth, protecting your sanity, and pushing through. Because success isn't just about the hustle – it's about building a life that works for you.
Counter Current
Elon’s Email and the Stroller Test
What do Elon Musk’s accountability emails, Olympic knitting secrets, and a small-town "stroller test" have in common? In this episode of Counter Current, hosts Aaron Smith and Jack Hudson dive into the art of balancing business, family, and freedom. From unpacking workplace accountability (inspired by Elon’s latest move) to debating in-person vs. virtual work, we explore how curiosity and authenticity fuel success as entrepreneurs and community builders. Expect practical tips on content creation—like boosting engagement with collaborative reels—plus personal stories on setting family boundaries and growing influence in Central Indiana.