
Counter Current
Unfiltered conversations from the trenches of business building. Two entrepreneurs who share an office space now share the mic, bringing you the stories they wish they'd heard when starting out. From spectacular failures to breakthrough victories, Aaron and Jack dive deep into the real struggles of building something from nothing. No sugar-coating, just honest talk about navigating growth, protecting your sanity, and pushing through. Because success isn't just about the hustle – it's about building a life that works for you.
Podcasting since 2025 • 13 episodes
Counter Current
Latest Episodes
The Comparison Trap
In episode 13 of Counter Current, hosts Aaron Smith and Jack Hudson explore a critical business topic: avoiding the comparison trap. Learn how to stay true to your unique business vision, resist the urge to mimic competitors, and leverage your ...
•
Season 1
•
Episode 13
•
37:59
.png)
Overcoming Hurdles
In episode 12 of Counter Current, hosts Aaron Smith and Jack Hudson dive into the controversial Indy 500 blackout, discussing its value for shared experiences and local business. They also explore overcoming entrepreneurial hurdles, from starti...
•
Season 1
•
Episode 12
•
47:35
.png)
Burnout
No matter what you do or where you're at in life, we all experience burnout. In Episode 11 of Counter Current, hosts Aaron Smith and Jack explore how small business owners and entrepreneurs can combat burnout and stay resilient. They share prac...
•
Season 1
•
Episode 11
•
46:30
.png)