
Counter Current
Unfiltered conversations from the trenches of business building. Two entrepreneurs who share an office space now share the mic, bringing you the stories they wish they'd heard when starting out. From spectacular failures to breakthrough victories, Aaron and Jack dive deep into the real struggles of building something from nothing. No sugar-coating, just honest talk about navigating growth, protecting your sanity, and pushing through. Because success isn't just about the hustle – it's about building a life that works for you.
Episodes
13 episodes
The Comparison Trap
In episode 13 of Counter Current, hosts Aaron Smith and Jack Hudson explore a critical business topic: avoiding the comparison trap. Learn how to stay true to your unique business vision, resist the urge to mimic competitors, and leverage your ...
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Season 1
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Episode 13
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37:59
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Overcoming Hurdles
In episode 12 of Counter Current, hosts Aaron Smith and Jack Hudson dive into the controversial Indy 500 blackout, discussing its value for shared experiences and local business. They also explore overcoming entrepreneurial hurdles, from starti...
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Season 1
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Episode 12
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47:35
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Burnout
No matter what you do or where you're at in life, we all experience burnout. In Episode 11 of Counter Current, hosts Aaron Smith and Jack explore how small business owners and entrepreneurs can combat burnout and stay resilient. They share prac...
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Season 1
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Episode 11
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46:30
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What Makes a Legacy
In Episode 10 of Counter Current, hosts Aaron Smith and Jack Hudson dive into the challenges of workplace dynamics, sharing humorous anecdotes about quirky coworkers and offering practical advice for thriving in fast-paced environments like Cap...
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Season 1
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Episode 10
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53:12
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It Takes Guts
Join hosts Aaron Smith and Jack Hudson on this engaging episode of Counter Current, where they dive into the hot topic of tipping culture, sparked by a late-night Chick-fil-A experience at Atlanta's airport. The discussion explores when tipping...
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Season 1
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Episode 9
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44:21
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Scott Bridge's Unconventional Path to Fulfillment
In this inspiring episode of Counter Current, host Jack Hudson sits down with Professor Scott Bridge, a former journalist, educator, and stay-at-home dad who defied societal norms to prioritize family and find true fulfillment. Scott shares his...
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Season 1
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Episode 8
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47:17
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Vision, Loyalty, and Building a Lasting Brand
In Episode 7 of Counter Current, hosts Aaron Smith and Jack Hudson dive into the difference between managing and leading, exploring how vision shapes businesses, families, and personal freedom. From Southwest Airlines’ shift away from its fun-l...
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Season 1
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Episode 7
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48:10
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Redefining Success
Hosts Aaron Smith and Jack Hudson dive into a real-life chainsaw mishap that sparks a deeper conversation about business, family, and freedom. From the dangers of power tools to the value of delegation, they explore how personal lessons transla...
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Season 1
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Episode 6
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39:18
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Is the 9-to-5 Dead? Unpacking the Shift to Flexible Work and Freedom
In Episode 5 of Counter Current, hosts Aaron Smith and Jack Hudson dive into the hot topic of modern work structures. Is the traditional 9-to-5 dead? They explore the rise of hybrid work, the potential of a four-day workweek, and how t...
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Season 1
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Episode 5
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41:54
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Overcoming Imposter Syndrome: Keys to Success in Business and Career Growth
In Episode 4 of Counter Current, hosts Aaron Smith and Jack Hudson dive into the realities of imposter syndrome and its impact on business, career advancement, and personal growth. From debunking the myth that the "best person always g...
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Season 1
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Episode 4
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50:48
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When Customers are Wrong & How AI Supercharges Business
In Episode 3 of Counter Current, hosts Aaron Smith and Jack Hudson kick off with a bold hot take: the customer isn’t always right. Explore how to balance client expectations with your business vision, leveraging AI to boost productivity and mar...
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Season 1
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Episode 3
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45:58

Elon’s Email and the Stroller Test
What do Elon Musk’s accountability emails, Olympic knitting secrets, and a small-town "stroller test" have in common? In this episode of Counter Current, hosts Aaron Smith and Jack Hudson dive into the art of balancing business, family, and fre...
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Season 1
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Episode 2
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56:18

Sunflower Fields to Campaign Trails
What turns a sunflower harvester and a babysitting guitarist into entrepreneurs? In this episode of Counter Current, Aaron Smith and Jack Hudson reveal the unexpected starts that fueled their business journeys—from machete-swinging in ...
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Season 1
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Episode 1
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1:13:06
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