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Counter Current
Unfiltered conversations from the trenches of business building. Two entrepreneurs who share an office space now share the mic, bringing you the stories they wish they'd heard when starting out. From spectacular failures to breakthrough victories, Aaron and Jack dive deep into the real struggles of building something from nothing. No sugar-coating, just honest talk about navigating growth, protecting your sanity, and pushing through. Because success isn't just about the hustle – it's about building a life that works for you.
Counter Current
Vision, Loyalty, and Building a Lasting Brand
In Episode 7 of Counter Current, hosts Aaron Smith and Jack Hudson dive into the difference between managing and leading, exploring how vision shapes businesses, families, and personal freedom. From Southwest Airlines’ shift away from its fun-loving roots to Chewy’s loyalty-building brilliance with pet parents, they unpack real-world examples of companies that thrive—or falter—based on their vision. Plus, hear personal stories about group projects, plant care disasters, and why Long’s Donuts keeps it cash-only in 2025.
